CG Lead + VFX Supervisor
Spectrum tasked us with 4 spots, each describing a unique feature from the service. Everyone naturally jumped up to put on their creative hats! The through-line Concept was showing seemingly normal tasks in the present day and then showing where they might be in the future.
Spectrum: Smart Home
Drawing inspiration from forward-thinking technology, we cultivated a "Spectrum" language embodied in our designs. To maintain brand integrity, we skillfully threaded their signature blue hue throughout the evolving digital landscape.
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